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Research reports

Qualitative research on 'Thomas and Sarah' for London Weekend Television

The primary objectives of the researchwere as follows:1. To examine the appeal of "Thomas and Sarah"as a concept, as characters, and as a television series and to explore the reasons for the apparent decline in appeal;2. To explore a number of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research on 'Thomas and Sarah' for London Weekend Television. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-thomas-and-sarah-for-london-weekend-television


Research reports

Qualitative research on Nescafe advertising

The advertising objectives of the new campaign are twofold:1. To remind consumers that coffee is the drink todrink when enjoying oneself; 2. When coffee is drunk then the drink should beNescafe.The initial commercial of the campaign features a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Qualitative research on Nescafe advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-nescafe-advertising


Research papers

How relative simple reader-panel methods yield valuable contributions to editorial policies (Part I)

For editorial policy it is important to estimate readers' appreciation of the contents. The panel method is one way of sounding the readers and getting a contribution to the editorial policy. In this paper we will present experiences and examples...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: F. T. M. van der Staay
June 15, 1974
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Citation

van der Staay, F. T. (1974a, June 15). How relative simple reader-panel methods yield valuable contributions to editorial policies (Part I). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-relative-simple-reader-panel-methods-yield-valuable-contributions-to-editorial-policies-1198


Research papers

Product research in the communication industry

Instead of giving a listing of all kinds of product research which could be done for the communication industry, a view is given of the several research projects which were carried out for a regional newspaper in the last 5 years . The research was...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: Piet L. C. Nelissen, H. G. J. Beeren
June 15, 1972
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Citation

Nelissen and Beeren (1972a, June 15). Product research in the communication industry . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/product-research-in-the-communication-industry-


Research reports

Report on qualitative research on Blue Riband commercials

Two new 15-second commercials have been prepared for Blue Riband by Ogilvy and Mather. These are called "Tandem" and "Car Park". The objectives of the research were:1. To discover what respondents think is being communicated by the commercial.2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
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Citation

, C. (1971a, February 01). Report on qualitative research on Blue Riband commercials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-blue-riband-commercials


Research papers

Measuring television audience reactions by multivariate analysis techniques

This paper describes a comprehensive TV audience reaction service which has recently been initiated on a pilot basis for Independent Television in the U.K. The service as a whole has been designed as a flexible research instrument, capable of...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Ian R. Haldane
February 1, 1970
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Citation

Haldane, I. R. (1970a, February 01). Measuring television audience reactions by multivariate analysis techniques. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-television-audience-reactions-by-multivariate-analysis-techniques


Research papers

Measuring the impact of television programmes (French)

Much of the work of measuring the impact of television consists of measuring the extent to which the viewers enjoy what they choose to view. There are two main systems of measuring reaction to television programmes. The first is to "rate" the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: B. P. Emmett
June 15, 1959
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Citation

Emmett, B. P. (1959a, June 15). Measuring the impact of television programmes (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-the-impact-of-television-programmes-french-


Research papers

Measuring the impact of television programmes

Much of the work of measuring the impact of television consists of measuring the extent to which the viewers enjoy what they choose to view. There are two main systems of measuring reaction to television programmes. The first is to "rate" the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: B. P. Emmett
June 15, 1959
×

Citation

Emmett, B. P. (1959a, June 15). Measuring the impact of television programmes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-the-impact-of-television-programmes